FIRECHILD
DARE TO BE SEEN
Words and images that tell the truth about you.
You and your work are worthy of being seen, being visible.
But the ‘Acceptability Perspective’, a deep-rooted culture of more effort/ less self, has tried to convince you otherwise.
It lives in the visual media and photography industry that tells us ‘smaller is better’, it lives in the marketing industry that tells us we need to produce more content that prods at our clients’ pain points. It’s alive in the ‘expert’ culture that makes you ask if you need to do another course, get another qualification.
THE DARE FRAMEWORK
Every piece of work we do together follows the same shape.
Each stage of the DARE Framework is designed to go a little further, reveal a little more, until what we make together is so congruently you that it couldn’t belong to anyone else. And it works whether we’re working on your photographs, your words, or both.
Our work together is an expression of your work, honoured and given form.
Distill
Going deep to draw out what’s already there. The truth of who you are, what you do and why it matters.
Align
Preparing your words and images around that truth.
reveal
Bringing it into the world. The shoot, the copy, the work made visible.
Embody
Letting it become part of how you show up every single day.
Services
Photography Services
Editorial
Product
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Portrait
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Marketing
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Turning Moments Into Art
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Selected Work

See Recent Work
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Chasing weather
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Our Blog
Is Aspiring to Be ‘Likeable’ the Silent Killer of Solo Businesses?
Is Aspiring to Be 'Likeable' the Silent Killer of Solo Businesses?The Relatability Trap: Why Playing it Safe in Your Personal Brand Images Won’t Get You Where You Hope it WillIn the sometimes-Sisyphean task of marketing your solo business, ‘relatability’ is something...
Three gifts & case study: Julie Potter, artist and AKA Julie the Genie
Maybe it’s the season we’ve just had or the fact that January is my birthday month, but I’ve been thinking a lot about gifts lately and specifically, about the gifts we can give ourselves as business owners. I came to the realisation recently that I was being not just...
Lessons from a year and case study: Fi Hills, Mind Warrior
I've been feeling particularly reflective these last few weeks - retreating, looking back, taking stock. November marked one year since I took the step of "only" being a branding photographer. October last year I was so scared, scared that I couldn't do it, that I'd...
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1234 Divi St. #1000,
San Francisco, CA 94220


